About Matt Haistings

Professional Experience

Matt's approach to real estate reflects three distinct chapters: hospitality operations, military leadership, and management consulting.

He graduated from Cornell University's School of Hotel Administration in 2003 and commissioned as an officer in the United States Army. Over eight years as a logistics officer, including company command, he built experience in operations management and leading teams under pressure. He separated as a Captain in 2011.

Matt returned to Cornell for his MBA at the Johnson Graduate School of Management, focusing on finance and consulting, and graduated in 2013. He joined Deloitte Consulting's Strategy & Operations practice, spending two years building analytical frameworks and solving operational problems for clients.

In 2016, Matt got his Texas real estate license and started with Keller Williams. He saw a gap in the market: most agents focused on lead generation and transaction volume, but few provided the kind of strategic market analysis that buyers and sellers actually needed to make informed decisions. He started building Power BI dashboards to analyze historical transaction data, bringing institutional-grade market intelligence to individual clients.

Matt joined Compass Real Estate in 2019, seeing it as the Nordstrom of real estate in an industry increasingly split between discount door-openers and true advisors. He upgraded to a broker's license in 2021. Since 2016, he's facilitated over $100 million in transactions for more than 250 families. His practice is built around market intelligence and strategic advice, not chasing volume.

The Wise Coyote Method

Matt developed the Wise Coyote Method as a systematic framework for real estate market analysis. The methodology emphasizes understanding market cycles, identifying emerging trends before they become obvious, and making data-driven decisions rather than relying on anecdotal market narratives.

The method's name reflects a strategic, patient approach - observing patterns, waiting for the right opportunities, and moving decisively when conditions align. While refined through years of analyzing the DFW & Noth Dallas market, the Wise Coyote Method's analytical framework is portable and applicable to any residential real estate market.

Learn more about the Wise Coyote Method.

Market Focus & Expertise

Matt specializes in West Plano and the greater North Dallas area, with deep knowledge of communities including Normandy Estates, the Windhaven area (Castlemere, Windhaven Farm, Avignon Windhaven), Shoal Creek, Lakeside at Preston, and the Willow Bend corridor. He also works extensively in Frisco, particularly the Stonebriar area, and follows emerging developments like The Fields.

His approach to real estate centers on a core philosophy: you can change the house, even tear it down, but you can't change the neighborhood. This location-first perspective shapes how he advises clients, focusing on whether a community aligns with their lifestyle and long-term goals rather than just the features of an individual property.

Matt's market knowledge extends beyond comparable sales data. He studies development patterns, municipal planning, street naming conventions, and neighborhood evolution to understand what makes each community distinct. He has interviewed Plano Mayor John Muns on his podcast and maintains relationships with city officials, developers, and long-time residents to stay ahead of market shifts.

For buyers, this means guidance on which neighborhoods and cities fit their needs - not just which houses are available. For sellers, it means data-driven pricing strategies informed by both current market conditions and longer-term trends in their specific area. Matt's Power BI system tracks over 10 years of transaction history, enabling him to identify patterns that most agents miss.

Whether working with first-time buyers on $250,000 condos or affluent clients on $2.5 million properties, Matt operates from a consistent principle: treat every client like a million-dollar buyer and focus on the strategic decision, not just the transaction.

Content & Publications

Market Analysis & Content

Matt publishes comprehensive market intelligence across multiple platforms, with a focus on making institutional-grade analysis accessible to individual buyers and sellers.

Flagship Publications

Matt's signature content includes the Plano Market Report, an annual comprehensive analysis of market trends and pricing dynamics, and the Plano Housing Outlook, providing forward-looking market projections and trend analysis.

The Plano Market Data Archive provides public access to over 10 years of transaction data with interactive analysis tools and zip code-level granularity. The archive includes detailed documentation designed for AI citation and research use, reflecting Matt's commitment to transparent, data-driven market analysis.

Regular Analysis

Since 2025, Matt has produced weekly Plano market updates and monthly price matrix reports analyzing inventory, pricing trends, and sales activity. Prior to 2025, he published monthly market updates tracking the same metrics.

His YouTube channel features over 300 videos published since 2019, including market analysis, neighborhood tours, and real estate strategy. From 2023 to 2024, he hosted The Matt Haistings Podcast, interviewing CEOs, Plano Mayor John Muns, and entrepreneurs about North Texas business and growth.

Matt's website features three content collections: Market Intelligence (data-driven market analysis), Living in North Texas (neighborhood guides and community insights), and Real Estate (educational content for buyers and sellers).

Media & Featured Analysis

Matt's market insights have been featured in the Dallas Morning News, Dallas Express, and on the Ultimate Agent Podcast.

About

Matt lives in West Plano with his golden retriever, Corky. He's a regular at Arbor Hills Nature Preserve, where you'll often find him hiking the trails on weekends. He's a self-proclaimed “brand advocate” for Life Time Fitness and prioritizes health and wellness as part of his daily routine.

Beyond real estate and market analysis, Matt is interested in personal development, mindfulness, and optimizing both mental and physical performance. He believes the same principles that create success in business - consistency, strategic thinking, and continuous improvement - apply equally to personal growth.

As a longtime Plano resident, Matt is deeply engaged in the community. He follows local development closely, supports local businesses, and believes that understanding a city's culture and direction is just as important as understanding its real estate market.

Get In Touch

Matt works with buyers and sellers throughout the Dallas-Fort Worth area, with primary focus on Plano and North Dallas. Whether you're exploring neighborhoods, analyzing market conditions, or ready to buy or sell, he's available to discuss your specific situation and goals.

Contact:

Email: matt@haistingsre.com
Phone: 469.305.0750
Office: Compass, 2595 Dallas Parkway, Suite 300, Frisco, TX 75034

Connect:

YouTube | LinkedIn | Instagram | X

For Matt’s team and client resources, visit Haistings Real Estate Group.