Selling Your Plano Home

Selling Your Home Is One of the Biggest Financial Decisions You'll Make. You Deserve More Than a Sign in the Yard.

Real market intelligence. A clear plan. An advisor who tells you what you need to hear — not just what you want to hear.

If you're thinking about selling your Plano home — whether that's six weeks from now or sometime next year — this page is built for you. Not the version of you that wants a quick answer, but the version that wants to actually understand your market, make a smart decision, and come out the other side without regret.

You're not just hiring someone to list your home. You're hiring someone to help you get it ready, price it correctly, navigate the offers, and stay composed when the process gets complicated. That's what I do.

Schedule a Conversation →
Aerial view of a luxury West Plano neighborhood with tree-lined homes along a lake

The Process

A Clear Plan from Day One

Selling a home involves a lot of moving parts. What separates a smooth sale from a frustrating one usually comes down to whether you had a clear plan going in — and someone steady in your corner when things didn't go exactly as expected.

01

Build a Gameplan

Before anything else, we sit down and talk — about your timeline, your goals, what you know about the market, and what you're worried about. I'll share my honest read on how your home is positioned and what we're working with. The best outcomes start with a plan, not a launch date.

02

Get It Ready

First impressions drive decisions. I'll walk through your home and give you a focused, practical list of what's worth doing — and what isn't. We're not trying to renovate; we're trying to make sure your home competes at the top of its price range when buyers show up.

If updates or repairs make sense but timing or budget is a constraint, the Compass Concierge program can help cover costs — repaid at closing from your proceeds.

03

List & Market

Pricing, timing, photos, presentation, launch strategy — all of it matters, and all of it gets thought through before we go live. I use a multi-channel approach to get your home in front of the buyers most likely to make a serious offer, at the right moment in the listing cycle.

04

Negotiate & Close

Once offers arrive, we'll work through them together — evaluating terms, understanding trade-offs, and negotiating to protect your interests. I'll keep you informed at every stage so that by the time you sign, you understand exactly what you agreed to and why.

"

Matt made the selling of our house a breeze. He was wonderful to work with and helped us get top dollar for our house. He staged our house and gave us many pointers to help us prepare for showings.

— Stuart B.

Market Intelligence

Understand the Plano Market Before You Decide

One of the most common mistakes sellers make is skipping this step. Pricing and timing decisions get a lot sharper when you can see the market in context — what's been happening over months and years, not just the last two weeks of activity. These are the same resources I use with my own clients.

Annual Report

Plano 2025 Market Report

A full-year look at what actually happened in the Plano market — prices, days on market, sales volume, and the trends underneath the headlines.

Read the report

Historical Data

Plano Market Data Archive

A long-running dataset of Plano housing statistics going back over a decade — see how the market has behaved through multiple cycles.

Explore the archive

Monthly Snapshot

Plano Price Matrix

A ZIP-code-level view of current conditions: how fast homes are moving, where inventory is tight, and where buyers are pulling back.

View latest matrix

Ongoing Analysis

Market Intelligence Feed

Weekly and monthly updates, analysis, and commentary on what's happening in the Plano real estate market.

Browse intelligence

From the blog: What Is Months of Supply? A Plano Buyer's and Seller's Guide →

Luxury staged living room with arched windows and fireplace in a West Plano home

Listing Strategy

What Makes a Plano Listing Succeed

Not every home that goes on the market sells. Even in a healthy market, some listings sit, go stale, and come off without closing. Most of the time, that outcome was preventable. It almost always comes down to three stages — and all three are within your control before you ever go live.

1

Getting Buyers to Notice Your Home Online

Before anyone tours your home, they have to find it and decide it's worth their time. Photos that tell a story, a price that feels aligned with the competition, and a presentation that signals care — all of this happens before a single showing is scheduled. If a listing gets very few showings, this stage broke down.

2

Getting Buyers to Tour — and Connect

The photos worked. Now they're in your home. This is where friction and emotional disconnect kill momentum: difficult scheduling, a home that doesn't match the online presentation, or simply a space that doesn't feel welcoming. Buyers at this price range can sense when a house feels unloved, even when they can't articulate why. If your listing got showings but no offers, this stage is usually where to look.

3

Getting Buyers to Make an Offer

A buyer has toured. They like it. Now they're asking: is this worth what they're asking? The answer depends on how your home compares to everything else they've seen — not just your neighborhood, but all of West Plano, Frisco, and beyond. If multiple showings produced no offers, this is almost always a price and positioning problem.

Why Well-Priced Homes Still Don't Sell Active Competition vs. Comparables The Hidden Cost of Selling
"

He was patient and attentive. Most importantly, he respected our time — not simply looking for a quick sale. He was well-organized and made the process straightforward. Matt works to maintain relationships instead of just getting quick turns on sales.

— Nick M.

Timing & Market Context

Timing Your Sale in Plano

The conventional wisdom is simple: spring is the best time to sell. And there's truth in it — March and April historically produce the fastest days on market and the highest sold-to-list price ratios. But the data tells a more complicated story.

Spring is also the most competitive sorting environment of the year. From 2022–2025, June had the highest listing failure rate of any month — nearly one in three homes listed in June did not sell. The spring market doesn't lift all listings. It sorts them aggressively, rewarding the well-prepared and penalizing everything else.

What the data actually shows is that a well-prepared, accurately priced home performs well in nearly every month. Homes that sold within their first seven days — regardless of month — closed above asking price every single month in the dataset. The calendar isn't driving those outcomes. Preparation and pricing are.

The practical takeaway: if you need more time to prepare and get the pricing right, take it. The penalty for a well-executed listing in a "slower" month is far smaller than the penalty for a rushed listing in a "hot" one.

The Advisor

Why Work With Matt

Market Intelligence, Not Market Opinions

My analysis is built on 10+ years of NTREIS MLS data, ZIP-code-level trends, and active competition modeling. The market data published on this site isn't for show; it's the same foundation I use for every client conversation.

Preparation Over Speed

The Plano listings that perform best are almost never the ones that were hurried. A focused preparation window almost always pays back more than it costs. My job is to tell you what's worth doing and what isn't.

An Advisory Relationship, Not a Transaction

I've built this practice around being an advisor first. That means I'll tell you when the numbers don't support your plan — even if it costs me a listing. Clear expectations before you list, regular check-ins once you're live, and honest conversations if the plan needs to change.

A Word on Fit

I work with a small number of clients at a time — by design. You'll probably feel at home working with me if:

  • You want an honest read on the market, not an optimistic promise
  • You're open to preparation when it's clearly tied to a better outcome
  • You appreciate understanding the why behind pricing and strategy decisions
  • You want a calm, steady hand — especially when the market sends mixed signals
Matt Haistings, Broker Associate at Compass, West Plano real estate advisor
"

They are professional, always available to answer any questions, and work well with other agents and lenders. They also provide a lot of insightful information about the market in your neighborhood and can recommend other professionals that you need when selling a home.

— Marissa H.

Compass Concierge

Get Your Home Market-Ready — Without Upfront Costs

If your home needs updates or repairs before listing but the timing isn't right to front the cost, Compass Concierge covers the upfront cost of pre-sale improvements — staging, painting, flooring, landscaping, and more — repaid at closing from your proceeds.

Common Questions

Frequently Asked Questions

It depends on price range, preparation, and pricing accuracy. In Plano's current market, homes typically go under contract within 3–6 weeks of listing. Once under contract, closing takes about 30 days for financed buyers, or faster for cash. From decision to closing, most sellers should plan for a 60–90 day timeline minimum, including preparation. For homes that are already show-ready, we can often be on the market in a week.
Seller costs fall into a few categories: real estate commissions, closing costs, credits, and prorations. Most of our listing clients pay between 3–4.5% for brokerage services depending on the scope of work. Beyond that, most buyers negotiate for the seller to cover buyer's agent commission — typically rolled into financing. Title insurance, repair credits or concessions, and prorated property taxes round out the picture. As a rough guide, most Plano sellers net somewhere in the range of 7–9% below sale price after all transaction costs. Before you list, I'll walk through a detailed net sheet so you know exactly what to expect.

The Hidden Cost of Selling →
I use a combination of recent closed sales, current active competition, and ZIP-code-level absorption data. The goal isn't the highest price — it's the right price. At the right price, houses sell; at the wrong price, they sit.

Active Competition vs. Comparables →
Not necessarily — but you need to make the right ones. There's a real difference between cosmetic improvements that change how buyers feel and expensive projects that don't move the needle. If there are known material issues with the property, they should be disclosed to the buyer if not addressed before listing.
Days on market (DOM) measures how long a listing is active before going under contract. Time to close is the period from accepted offer to final closing. In Plano, well-priced homes often go under contract in 7–30 days; the closing period that follows is typically another 30–40 days.
This is one of the most situation-specific questions in real estate. There are strategies for both sequences, as well as bridge options. For a seller who doesn't want to worry about keeping their home show-ready, buying first is the cleanest solution.

Buy Your Next House Before You Sell →
When a home appraises below the contract price, both parties have options: the seller can reduce the price, the buyer can cover the gap, or the two can meet somewhere in the middle.

What If the House Doesn't Appraise? →
Yes — this is called a seller leaseback, and it's more common than most people realize. After closing, you remain in the home as a tenant for an agreed-upon period, typically a few days to a few months. The terms — duration, daily rate, deposit — are negotiated as part of the contract.

What Is a Seller Leaseback? →
"

So helpful even after the sale was behind us. If I called — or if I call even now — he is right there to assist in any way he can. Not many like that. Would never sell or buy a home without him. Only one warning: you will get spoiled from all other agents.

— Kimberly A., Plano

Next Steps

Ready to Take the Next Step?

You don't have to have everything figured out to reach out. Most of the best conversations I have start with "I'm thinking about selling sometime in the next year — where do I even begin?"

01

Get a Read on Your Home's Position

Curious how your home fits into today's market? I can give you a focused, no-pressure review — recent activity in your area, how similar homes have been performing, and what a realistic range looks like.

Request a Home Review
02

Schedule a Short Strategy Call

A 15–20 minute conversation is often all it takes to get a clear picture of timing, preparation, and what selling would actually look like for you.

Schedule a Consult
03

Stay Informed on the Plano Market

If you're in research mode and not ready to talk yet, follow along with the market intelligence I publish weekly and monthly.

Follow the Plano Market

Whether you're six weeks or two years from a move, you're welcome to reach out just to think it through. My job is to help you make a decision that fits your life and the reality of the market — even if that decision is "not yet."